2015 Archives

Many airlines are in desperate need of a charm offensive, and a softer approach to ancillary revenue will benefit the bottom line.

Sports sponsorships have become one of the most popular ways that global carriers spread their brand name and build affinity far and wide. Qatar Airways doubling down on this strategy as it continues its network growth.

There indeed is magic in the MyMagic+ wristbands for The Walt Disney Co. as it is making for a more efficient operation and is helping to increase visitor spending. Abracadabra.

Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.

Brand trust, fostered by communicating and delivering on a defined guest experience, is what keeps guests coming back year after year. Solomons focus on building trust is what drives all the smaller decisions from tech to training.

The traveling public is ready for a rolling container hotel caravan sold through Airbnb, but there's a lot of moving parts to get this up and running.

Amid increased competition and more sophisticated marketing tools, a lifestyle brand that connects to travelers’ ideals of themselves and the world has become the one vehicle left for building a long-term meaningful relationship with customers. It will be the key differentiator for future generations and a staple of product development moving forward.

The app is nifty, but they had us at "free."

We're a bit surprised by the color and trim choices, given the airline's palette and design scheme for the rest of the aircraft, but overall it's a great product. This should be a very nice option for passengers who want more than the airline's excellent boutique Economy class, but aren't ready to dish-out the fare for a Business class ticket.

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.