Skift Take

Everyone wants a trip made just for them, and when you're paying luxury prices it's more likely to happen.

Edie Rodriguez, CEO of Crystal Cruises, spoke at the Skift Global Forum. Her talk “Reinventing Cruises Through Exclusivity and Customization” explored how the cruise experience is changing to meet the needs of luxury customers.

Rodriguez discussed both the current state of the market — more than twice as many people visit New York City as take a cruise each year — as well as its vast potential to grow. As it grows, the products will become more differentiated, especially in the luxury sector where personalization will play an increasingly important role. Smart brands will think different, of course. In Crystal’s case, “The shipyards out there were not giving us the delivery dates we wanted, so our chairman bought the shipyard,” said Rodriguez.

This is the latest Skift Global Forum 2015 video we have posted. We’ve released nearly all of the three dozen-plus presentations from the 2015 Skift Global Forum, and you can find them here: Skift Global Forum.

Watch the video, above, for the full 14-minute presentation.

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Tags: crystal cruises, luxury, sgf2015, skift global forum

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