HotelTonight’s Troubles Signal a Reckoning for High-Value Startups – 25 Moments in 2015


Skift Take

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

Last-minute hotel booking sites and apps such as Booking.com’s BookingNow have caught up to first-mover HotelTonight, which debuted its app exclusively for same-day bookings five years ago and subsequently discovered the market was too nich