Diego Saez-Gil, CEO and co-founder of Bluesmart, spoke at the Skift Global Forum. Saez-Gil’s talk on “Building a Travel Company Using Crowd Funding” explored the ways in which the Internet allows us to reinvent everything around us, especially the world of travel, and has allowed for open innovation.

Sanz-Gil keyed in on the source of innovation, which in Bluesmart’s case was speaking directly to consumers about what they want and responding. Transparency rather than secrecy was the key for Bluesmart, and it could not have happened if they had been confined to a closed corporate boardroom. “We have entered into an era of democratization of innovation, and this is going to affect small and big companies alike,” he said.

This is the latest Skift Global Forum 2015 video we have posted. Over the rest of the month we’ll release each of the three dozen-plus presentations from the 2015 Skift Global Forum. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 12-minute presentation.

Learn More About the Skift Global Forum