Expedia’s Trivago Follows Booking.com Into the Business Side of the Hotel Industry

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, booking sites in transformation such as Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels. It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.

The Most Viewed Travel YouTube Videos of 2015

Some of these videos aren't particularly exciting let alone visually stunning, but they still highlight which subjects and stories travelers feel most drawn to and offer lessons for what kind of content best facilitates connection.