Digital Travel Marketing This Week: Luxury Resorts and the Urge to Unplug

This week we're taking a closer look at the marketing around free Wi-Fi. Increasingly regarded by many travelers as a necessity and basic right, it's become a basic cost of doing business for hotels, airlines, restaurants and tour companies everywhere. Yet an interesting pushback against the trend is playing out among some high-end resorts, with some properties starting to advertise their lack of connectivity as a selling point for travelers looking to unplug. Will this unique (and potentially risky) tactic help these hotels stand out from the crowd? Read on below for more. Luxury Travel Brands Market "Disconnection" as Newest Upscale Amenity Better Wi-Fi is often at the top travelers' must-have lists, but according to some luxury tour and resort operators, having no connection at all is increasingly a selling point in the right con