The New Skift MeetingsIQ Newsletter Defines the Future of Meetings and Events
Photo Credit: Economics professors at the University of Technology Sydney collaborated with Business Events Sydney to develop research examining the role of convention bureaus in securing large meetings and conventions. UTS
Skift Take
The city of the future is an international, interdisciplinary knowledge sharing machine.
Skift Meetings is our new weekly newsletter that deciphers disruptive strategies driving change in attendee engagement, knowledge sharing and business impact for all stakeholders in the meetings and conventions sector.
How we communicate is as important as what we communicate in today’s events industry, based on the rise of so many different digital channels and platforms. Content is fluid, global, 24/7 and platform agnostic.
Therefore, the meeting of the future is an open-source, co-created hybrid of live and virtual engagement, connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.
Much of the meetings industry is still trying to catch up with these shifts.
The community, the end user, is now the major driver of content distribution. So everyone involved in creating and planning events is challenged with determining how the event ecosystem can strategically curate the flow of content before, d
