Cleveland Carves Out a Clever Niche as Home to World Class Medical Meetings
Photo Credit: The Global Center for Health Innovation overlooks Lake Erie and the grass roof of the Cleveland Convention Center. Cleveland Convention Center
Skift Take
Cleveland created competitive advantage in the medical meetings sector by building a silo-busting space for every corporate, scientific and academic leader in medical tech to share knowledge across disciplines.
The new Global Center for Health Innovation in Cleveland provides an exceptional example of how a second-tier city is competing for international medical meetings by tapping into its local industry expertise and knowledge economy.
It also shows how a building can transcend beyond a meeting space into a true innovation hub with educational and commercial applications to support professional development.
Cleveland has long been a magnet for medical meetings because it’s home to the Cleveland Clinic, which is basically a city within a city comprised of high-tech medical research facilities and healthcare providers.
The Clinic is also adjacent to Case Western Reserve University that’s home to its own highly ranked schools of medicine and medical engineering. The two institutions are co-developing the new Health Education Campus designed by London’s well-known Foster + Partners architecture firm.
Still, this is Cleveland. In Ohio.
Even though the city provides the
