Dubai Tourism CEO on the Future of City Branding at Skift Forum
Skift Take
After three decades of fast growth, Dubai needs to shift its reputation toward a more authentic and culturally-infused destination experience, using local and visitor crowdsourced content.
Issam Kazim, CEO of Visit Dubai, operated by the Dubai Corporation for Tourism & Commerce Marketing, spoke today at the Skift Global Forum.
Kazim opened his presentation with two side-by-side photos of Dubai in the 1970s and today. As most people know, the difference between then and now in the emirate could not be more stark following the immense development over the last three decades.
Kazim's talk, "The Future of City Branding," focused on Visit Dubai's strategy to grow the destination brand moving into the future.
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