Airbnb’s Jonathan Mildenhall on Building a Culturally Relevant Brand at Skift Forum
Skift Take
Airbnb is on the cusp of becoming a mature hospitality brand and that's resulted from creating a culture that meets travelers where they are and where they want to be in their destination.
Jonathan Mildenhall, CMO of Airbnb, spoke today at the Skift Global Forum.
Mildenhall joined Airbnb in June 2014 and was tasked with making the company into the world’s first community-driven super-brand. He has more than 20 years experience working in creative ad agencies on high profile brands such as Audi, General Motors, Guinness and
