Marriott Removes Ad Making Fun of Travel Agents
Photo Caption: An image from Marriott's "book direct" campaign, which drew the ire of travel agents. YouTube
Skift Take
Another salvo launched in the battle to increase direct hotel bookings. Two of three videos in the series are still online, though.
Marriott International removed a video commercial from its YouTube page that allegedly compares travel agents to a creepy gas station attendant.
The video, which has now been set to private, was one of three commercials branded “#itpaystobookdirect,” which encouraged consumers to book directly with Marriott to earn benefits like free Wi-Fi and to "get the best rates." The other two ads are still live on YouTube.
The tag line is "you get the best rates on Marriott.com.
