Support Skift’s Independent JournalismMake a Contribution Now
Award-winning design firm PriestmanGoode, London, has revealed its designs for SWISS Airlines’ new high-tech cabins, bringing comfort and rich luxury to all, from the nose of the plane to the tail.
The focus of the design has bee on giving all passengers, regardless of their ticket, more space, more privacy, and improved storage for all their digital devices and in-flight necessities.
These designs will feature on the airline’s new fleet of Boeing 777-300ER aircraft, and include First, Business and Economy cabins.
The elegant and calming notes of the design will inspire dreams of rich warm cocoas, enjoyed in a woodsy cabin in the Swiss alps—with all the modern conveniences. Warm earth tones and accents of European oak, are embellished with soothing greys and touches of creamy taupe.
Beyond the seats, the cabin environment is graced by eye-catching monuments and galleys.
“SWISS has always been a world class airline, and their commitment to the passenger is exemplary. We are very happy to have worked with them again, enhancing our previous award-winning design to create an even better, more comfortable experience. We took inspiration from Switzerland’s design and craft heritage, as well as SWISS’ own brand identity, including the airline’s headquarters and flagship lounges in Zurich,” says Nigel Goode, Co-Founding Director of PriestmanGoode, London. “The resulting cabins are luxurious, elegant and timeless with a lightness of touch, precise craftsmanship and attention to detail that embody the SWISS brand.”
First Class features:
– Two metre (6.6-foot) fully flat bed
– Three privacy options: fully open, semi open or fully enclosed – Individual personal wardrobes–with doors that convert to fully enclosed privacy partitions.
– 50% more personal storage compared to the previous SWISS seat, which includes extra storage for cabin amenities
– A 32” in-flight entertainment monitor–the largest in the industry
– A perforated wood panel and bespoke reading lamp which carry over the design language from the SWISS airport lounge, ensuring brand continuity in the First-Class experience.
– A Corian cocktail table surface, from solid wood veneer, with integrated lighting which makes it as useful as it is elegant.
– Acoustic materials in cabin monuments, including soft walls, woven fabric bulkheads, and curtain screens to reduce ambient cabin noise.
Business Class seats have evolved from of the airline’s previous bespoke SWISS Business Class seats, with updated colors and materials that harmonize with the First Class cabin, ensuring continuity of design throughout the aircraft.
Passenger features include headphone hangers and straps for storing tables/magazines, making the seat a pleasant space for rest or work. And there’s increased personal storage space for all the things passengers will want to hand in-flight.
Economy Class was not cheated in this upgrade. The airline made the bold move of introducing a light coloured seat, which will require more maintenance and cleaning, but gives passengers a much more open cabin with less visual clutter and tones that reflect the light coming through the windows.
A big treat for Economy passengers is the customized self-service kiosk for refreshments.
The aircraft’s entrance has been converted to a welcoming space–decorated with an illuminated panel and world map in wood finish mirrors—all complementing the reception desks of SWISS lounges at Zurich airport.
SWISS manages to create a sense of space that is both local and international with front bulkheads in First and Business Class embellished with Matterhorn prints, a design reference that celebrates the airline’s cultural identity, and back bulkheads featuring the SWISS World Map referencing SWISS’ global connections.
Lavatories in First and Business Class have also received custom touches which complement the overall design of the cabins, including the same oak signature trim.