Skift Take

There is still much growth left in in-flight Wi-Fi and related connectivity services, and it appears that emerging economies are showing more interest than connectivity-saturated mature markets like the U.S.

The craving for in-flight Wi-Fi is a lot higher in Latin America and Mexico than almost any where else in the world, according to a global survey of passengers done by Gogo.

The results below, in five charts from Gogo, illustrate the global hunger for Wi-Fi on board, even as the speeds and technical capabilities are struggling to catch up to real-world demand.

Chart 1: The number of passengers from the U.S. that are bringing their digital devices on board is small compared to other regions — Latin America and Mexico ranks the highest.

Screen Shot 2015-06-21 at 7.22.45 PM

Chart 2: This one is somewhat obvious.

Screen Shot 2015-06-21 at 7.22.57 PM

Chart 3: Mexico outstrips the U.S. by a large margin on interest in In-Flight connectivity, which may be a result of less penetration of connected flights and hence more novelty value. U.S. passengers really don’t care about mobile voice services in-flight, which has been borne out by other surveys as well.

Screen Shot 2015-06-21 at 7.23.23 PM

Chart 4: Latin America again outstrips the U.S. in willingness to pay for various in-flight services. People would rather have Wi-Fi than other airline-provided services like live television.

Screen Shot 2015-06-21 at 7.23.31 PM

Chart 5: U.S. passengers are a bit more jaded about in-flight Wi-Fi and don’t care much.< a href="" rel="attachment wp-att-154107">Screen Shot 2015-06-21 at 7.23.41 PM


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: gogo, wifi

Photo credit: The planetary hunger for in-flight wi-fi.

Up Next

Loading next stories