There is still much growth left in in-flight Wi-Fi and related connectivity services, and it appears that emerging economies are showing more interest than connectivity-saturated mature markets like the U.S.
The craving for in-flight Wi-Fi is a lot higher in Latin America and Mexico than almost any where else in the world, according to a global survey of passengers done by Gogo.
The results below, in five charts from Gogo, illustrate the global hunger for Wi-Fi on board, even as the speeds and technical capabilities are struggling to catch up to real-world demand.
Chart 1: The number of passengers from the U.S. that are bringing their digital devices on board is small compared to other regions — Latin America and Mexico ranks the highest.
Chart 2: This one is somewhat obvious.
Chart 3: Mexico outstrips the U.S. by a large margin on interest in In-Flight connectivity, which may be a result of less penetration of connected flights and hence more novelty value. U.S. passengers really don’t care about mobile voice services in-flight, which has been borne out by other surveys as well.
Chart 4: Latin America again outstrips the U.S. in willingness to pay for various in-flight services. People would rather have Wi-Fi than other airline-provided services like live television.
Chart 5: U.S. passengers are a bit more jaded about in-flight Wi-Fi and don’t care much.< a href="http://skift.com/wp-content/uploads/2015/06/Screen-Shot-2015-06-21-at-7.23.41-PM.png" rel="attachment wp-att-154107">
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Photo credit: The planetary hunger for in-flight wi-fi.