New owner Intelsat will need to invest in Gogo's internet services. Airline customers like Delta are impatient with Gogo's capacity to meet their needs.
For many, it may no longer be worth it to earn top-tier elite status on American, United, or Delta next year. Between recent changes to credit card earning structures and airlines constantly moving the goal posts for status qualification, it's just too hard for many to keep up.
Will Gogo make it as a stand-alone company? It still does not look promising. It's odd because customers want in-flight Wi-Fi. But so far Gogo hasn't figured out how to do it and make a profit.
Southwest has built a reputation as a safe, reliable, and customer-friendly airline over nearly five decades. That has helped Southwest recently, as it has faced one of the biggest tragedies in its history.
Something seems off about this. Yes, Gogo CEO Michael Small probably had to go. But shouldn't the company have chosen a new CEO with a background in telecommunications?
For years, airline passengers have hated Gogo's air-to-ground, or ATG, service. But change is coming, and travelers soon may not need to curse when they learn they're on an air-to-ground-equipped airplane.