Skift Business Traveler: Virgin America Ups the In-Flight Entertainment Ante

What to Know Now

Virgin America has always been known for leading the industry in-cabin experience, whether that's with fancy mood lighting or their through their in-flight entertainment (IFE). After toying with competitors and letting them catch up in that latter space, the airline just announced that it's moving the goalposts again by updating their RED IFE system. The new platform will sport higher resolution, interactive screens and will be loaded with tons of new content that can easily be updated through its Android OS. The result: Virgin America's continued dominance over a field laggards -- and better business for them with the technology-forward millennial generation.

More on Virgin America's plans can be found on their blog post announcing the news here.

Social Quote of the Day

18 @VirginAmerica aircraft will have Red Beta installed by the end of 2015, the rest in 2016. #PaxEx

- @airlineflyer | Jason Rabinowitz, Data Research Manager @ RouteHappy

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Tech

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Your Turn

Last week's IATA conference had plenty of awkward moments from airline and industry CEOs. Read the best of them, curated by our own Marisa Garcia, right here.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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