Ryanair Holdings Plc reported its busiest May ever as passenger numbers jumped 16 percent from a year earlier, spurred by a shift to offer advanced bookings and efforts to attract more business travelers.

Europe’s biggest discount carrier flew a record 9.5 million passengers in May and increased the monthly load factor, a measure of occupancy, 7 percentage points to 92 percent, Dublin- based Ryanair said in a statement Wednesday. Rolling annual traffic stood at 93.1 million passengers.

Ryanair is pursuing a second year of improvements to broaden its customer appeal and is targeting more mainstream airports after gaining a foothold in Rome, Madrid and Lisbon. The airline aims to fly 120 million people by 2019, with Germany, Italy and Spain offering the clearest opportunities, according to Chief Executive Officer Michael O’Leary.

Low fares and stronger forward bookings are both contributing to “better than expected load factors on our significantly expanded summer schedule,” Chief Marking Officer Kenny Jacobs said in the statement.

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Photo Credit: Passengers onboard a Ryanair flight. Ruthann / Wikimedia Commons