Skift Take
With more airlines pushing the benefits of in-flight entertainment, we're reminded of something about bread and circus. JetBlue's investors will likely approve of this new partnership, which makes JetBlue happy too.
In the latest enhancement to its Fly-Fi and in-flight Entertainment products, JetBlue has announced a partnership with Amazon which will let passengers enjoy unlimited, on-demand entertainment through JetBlue’s high-speed Fly-Fi broadband internet.
Passengers with Amazon Prime memberships will be able to watch tens of thousands of movies and TV episodes, including Amazon Original Series at 35,000 ft, at no additional cost to their membership.
JetBlue customers will also be able to rent or buy hundreds of thousands of titles in the Amazon Instant Video store, including new release movies and day-after television programming. Passengers also get access to more than one million songs available from Prime music, and can buy and download songs from the Amazon Music store, eBooks from the Kindle store, and apps and games from the Amazon Appstore.
Some in-flight purchases made on JetBlue’s free Fly-Fi broadband will earn TrueBlue points and the airline will run TrueBlue promoti