Groupon Closes SideTour and Shuts Down Its Tours Platform
Photo Caption: SideTour's homepage. As of June 1, this will redirect to Groupon.com.
Skift Take
Many people have worked hard for a long time to bring tours and activities into the digital age. So far, there's very, very little to show for all the work and all the hype.
Tours and activities platform SideTour, which was acquired by Groupon in September 2013 and run relatively independent since then, informed customers that it would be ceasing operations on June 1 and consolidating all operations under Groupon.
"Over the last year and a half, we’ve learned a lot about this business, and as a result of our learnings, we’re integrating our operations
