Travel brands are immersed in an evolving mobile space, much the same as their passengers and guests, but the demands of the increasingly smartphone- and tablet-equipped consumer are prompting even further involvement. Mobility and the ability for brand representatives to react in an anytime-anywhere capacity to travelers’ needs has become a key subject among brand leaders in the industry.
This paper addresses not only the rise of travelers interacting with content and marketing via personal mobile devices, on-site kiosks, displays, and other screens, but also the ways in which brands are sending and receiving data and content to and from these different types of touch-points.
In this report, we examine:
- How travelers’ and brands’ expectations are increasingly intertwined with in-trip multi-screen experiences.
- Why passengers are willing to share their personal data if brands can craft better, more responsive real-time improvements to their journeys.
- How brands are adjusting traveler-facing technology to be more immediate, relevant, and personalized.
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