Skift Take
Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler's needs has become a must. Download this report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.
Today we are launching a new FREE Skift Trends Report, Travel Brands in a Multi-Screen World, brought to you in partnership with Adobe.
Travel brands are immersed in an evolving mobile space, much the same as their passengers and guests, but the demands of the increasingly smartphone- and tablet-equipped consumer are prompting even further involvement. Mobility and the ability for brand representatives to react in an anytime-anywhere capacity to travelers’ needs has become a key subject among brand leaders in the industry.
This paper addresses not only the rise of travelers interacting with content and marketing via personal mobile devices, on-site kiosks, displays, and other screens, but also the ways in which brands are sending and receiving data and content to and from these different types of touch-points.
In this report, we examine:
- How travelers’ and brands’ expectations are increasingly intertwined with in-trip multi-screen experiences.
- Why passengers are willing to share their personal data if brands can craft better, more responsive real-time improvements to their journeys.
- How brands are adjusting traveler-facing technology to be more immediate, relevant, and personalized.
Get a peek below, and download the full report here, free!
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Tags: adobe, marketing, personalization