Today we are launching a new FREE Skift Trends Report, Travel Brands in a Multi-Screen World, brought to you in partnership with Adobe.

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Travel brands are immersed in an evolving mobile space, much the same as their passengers and guests, but the demands of the increasingly smartphone- and tablet-equipped consumer are prompting even further involvement. Mobility and the ability for brand representatives to react in an anytime-anywhere capacity to travelers’ needs has become a key subject among brand leaders in the industry.

This paper addresses not only the rise of travelers interacting with content and marketing via personal mobile devices, on-site kiosks, displays, and other screens, but also the ways in which brands are sending and receiving data and content to and from these different types of touch-points.

In this report, we examine:

  • How travelers’ and brands’ expectations are increasingly intertwined with in-trip multi-screen experiences.
  • Why passengers are willing to share their personal data if brands can craft better, more responsive real-time improvements to their journeys.
  • How brands are adjusting traveler-facing technology to be more immediate, relevant, and personalized.

Get a peek below, and download the full report here, free!

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