6 Best Practices for Developing a User-Generated Content Strategy
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![](https://skift.com/wp-content/uploads/2015/03/Rivet-Skift-header-1024x6831.jpg)
Skift Take
For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!
This sponsored content was created in collaboration with a Skift partner.
The tools to create content, once only available to big brands with endless marketing dollars, are now in the hands of the consumer. And as consumer-grade technology eliminates the barriers to creating quality videos and photos, travel marketers are looking to real life hotel guests and travelers for user-generated content (UGC).
To help travel brands get started with UGC, Rivet, an Austin-based consumer engagement platform is sharing their 6 Best Practices, free to download.
This content is created collaboratively in partnership with our sponsor Rivet.
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