Four Top Hotel CEOs Say How Brand Loyalty Has Changed
Photo Credit: A webpage promoting Hilton's HHonors program. Hilton Hotels
Skift Take
In the face of a proliferation of online booking options and greater access to information, hotels are rethinking how they gain guests’ loyalty through partnerships and personalization.
Getting guests through the door on a regular basis is hard when many consumers make their choices based solely on price. So how do you get them to make decisions based on a relationship with a hotel brand?
We released our second e-book last month, Future of the Guest Experience — an unprecedented collection of 28 interviews with the CEOs of virtually all of the world’s top hotel groups including 11 global brands, 13 luxury and lifestyle brands, and four hotel marketing organizations.
By collecting their thoughts on a similar set of topics–from technology and marketing to fees and training–we have tackled the hospitality’s most pressing
