Malaysia Airlines Tries to Hit ‘Reset’ With Two Short Films
Photo Credit: Video still of an elder giving a boy a red envelope that represents a blessing, an "ong" to celebrate Chinese New Year. YouTube / Malaysia Airlines
Skift Take
Regaining the trust from flyers after two crashes is a daunting task, but Malaysia Airlines forges ahead.
With Malaysia Airlines flight 370 still missing, and flight 17 shot down over Ukraine by Russian-backed rebels in 2014, the Kuala Lumpur-based airline is still in recovery mode.
Sustaining two aircraft losses in one year and nearly 600 fatalities is a tough position for any airline -- even one that's not a national carrier hamstrung by strong ties to its country's ruling dictatorship. Its often tone-deaf response to the tragedy, from radio silence on social media channels following the disappearance of MH 370 to a poorly thought campaign to getaway to an unknown d
