TripAdvisor's New Math for Hotel Listings Brings Properties Cost Surprises
Skift Take
As the TripAdvisor Business Listings subscription business matures four years after launch, the company is getting more sophisticated and adopting a degree of performance-based pricing -- or at least pricing based on anticipated performance -- to its fee structure. Is it fair? It likely depends on how good that new algorithm is.
TripAdvisor has changed its revenue model for Business Listings and now charges hotels an annual flat fee based on estimated page views and potential return on investment.
In some cases, this has meant sticker shock when hotels renew their subscriptions, according to 4Hoteliers.
TripAdvisor Business Listings enables hotels to put their direct contract information and links on TripAdvisor websites and apps so the properties can attract direct bookings from consumers, access analytics about their listing, and offer consumers discounts or per
