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Hotel software provider Revinate today announced a $15.34 million financing, bringing total investment in the startup to $33 million.

The latest round was led by new investors Tenaya Capital, Northgate Capital and Industry Ventures with participation from previous investors including Benchmark Capital and Formation 8.

Revinate, which launched in 2010 as a SaaS solution that helps hoteliers manage their online reputation, today has 24,000 hotel customers across 164 countries.

Its suite of software solutions includes inGuest, which builds guest profiles for targeted marketing and a service app, and the Guest Feedback Suite, which measures guest experience through reviews, survey data and social media mentions.

“This new investment, along with the expertise of our new investors, gives us incredible fuel to accelerate our global growth,” Revinate co-founder and vice president of global sales Marc Heyneker said in a statement.

“We are further expanding our sales, marketing, and customer success teams worldwide, while making significant investments in our product and engineering teams in order to accelerate our innovation.”

The investment comes at a time when more and more hotels are realizing the significance of online reviews and digital communication as part of the overall guest experience.

Skift recently published a series of interviews with the CEOs of global hotel groups, all of which discussed the role that social media and digital content play in the guest experience.

Disclosure: Revinate is a Skift sponsored content partner.