Orbitz Gives In, Hires Bankers to Find a Buyer
Photo Credit: Orbitz Wordlwide CEO Barney Harford. Orbitz
Skift Take
Orbitz Worldwide is putting itself up for sale, and the leak to Bloomberg may be a signal that the bidding hasn't been particularly robust to date.
With Travelocity seemingly on the verge of getting officially acquired by Expedia Inc., Orbtiz Worldwide may soon get a new owner, as well.
Bloomberg reports that Orbitz has a financial advisor and is exploring a sale.
An official at a competitor to Orbitz told Skift two weeks ago that it was an open secret that Orbitz has been engaged in a process to be acquired for some time, although the activity now appears to have entered a more formal stage. According to the source, Goldman Sachs is representing Orbitz in the sale.
Bloomberg reports that Orbitz, which until recently had been controlled by Travelport and the Blackstone Group, is attracting inter
