2014 Archives

Round-the-world tickets aren't a frequent purchase, but they're an excellent way to market an alliance's size, network, and amenities.

Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."

With requests narrowed down to satisfy the judge, Airbnb will need to make new arguments to battle the subpoena.

When it comes to travel and Chinese social media, Dragon Trail was the first to market with local services and solutions. Adapting to the ever changing internet and social media landscape in China, Dragon Trail helps a growing number of global travel brands increase brand awareness, develop customer relationships, and generate sales.

The Momondo Group is in the early stages of pursuing a dual brand metasearch strategy with its Cheapflights and Momondo brands. Are they different enough from one another, and will they stand out sufficiently from their rivals to make a real go of it? Other players will be watching to see if any of this makes sense.

At the end of the day, airlines are customer-service companies and it will benefit their customers and operations to have leadership that better reflects who is flying today.

While we have no faith in trickle-down economics, there is a real correlation between design improvements in first class and life getting a little better in economy.

By providing both seat-back entertainment and stream abilities, United is playing both sides of the fence in hopes that one of them will pay off.

A more narrowly tailored request from the Attorney General will strip away some of the fishing expedition elements and focus on the information it does have from the data dive.

From its detailed hotel descriptions to its online magazine, Jetsetter is a case study in content marketing.