2014 Archives

SkiftX

Best Travel Ads This Week: Showing Appreciation at Year's End

It's unlikely that many airline or hotel guests are waiting on their preferred travel brand for a holiday card; however, it is now in fashion for all companies to send out the warm wishes for both current and potential customers to see.
Online Travel

Interview: Dohop CEO on Building a Global Metasearch Site Based in Iceland

Dohop is carefully picking its spots: Going all in on the B2B side of the business, targeting the Middle East, and working with low cost carriers on in-app flight bookings. All of that focus and contrarian thinking could work in its favor, although competing against much larger competitors could be as difficult as scaling an Icelandic glacier.
Cruises

Carnival Commits to First Super Bowl Ad Amid Marketing Push

Carnival is investing big dollars in a Super Bowl ad so it's smart to extend its life and impressions with an online component; however, that doesn't mean that either will be enough to significantly shift consumers' perception of the brand.
Tourism

Airbnb Works With Amsterdam to Collect Taxes, Clarify Rules

The new relationship shifts some of the responsibility of informing and educating hosts to Airbnb, which can use its platform to ensure they comply. This is a model that will likely be copied in other markets looking to legitimize the short-term rental economy.
Tourism

New Skift Trends Report: Building the Winter Resort of the Future

The ski travel market has been behind the curve compared to the broader travel market, but with recent investments in back-end technology and the embrace of a dynamic pricing marketplace, it is poised to leapfrog and nurture innovations that will enhance the quality of the experience.
Tourism

The Profile of the Solo American Traveler is Getting Older

This is thought-provoking for destinations who bill themselves as being perfect for families, couples or groups of friends. Catering to the older solo traveler who wants to have all the fun on their own is something brands should pay attention to.