The ski travel market has been behind the curve compared to the broader travel market, but with recent investments in back-end technology and the embrace of a dynamic pricing marketplace, it is poised to leapfrog and nurture innovations that will enhance the quality of the experience.
While the winter ski travel market is a small subset of the overall trillion dollar travel industry, it does boast a compelling demographic: Its population is unique in travel for being among the most affluent, most passionate, and most digitally inclined. Skiing – and, more and more, snowboarding – is truly part of a lifestyle.
Given the digital sophistication of the ski traveler, it should come as no surprise that this consumer demands an experience where technology facilitates seamlessness with regards to logistics, social sharing, and most importantly, enhances the skiing experience itself, without interfering with the authentic, holistic nature of outdoor sport.
Skift sat down with leaders at resorts, mountains, and technology companies to understand how they’re shaping the evolution of the mountain.
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About These Reports
This is the 31st in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
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Photo credit: Skiing Vail's Blue Sky Basin. Zach Dischner / Flickr