2014 Archives

Travel Technology

Airline and Hotel Apps Get Lousy Reviews from Users

Airline, hotel and car rental apps are rated by users as being well below the quality of travel booking apps. That they trail the travel booking apps isn't a huge surprise, but the the size of the ground they would have to gain to catch up is fairly daunting.
Media and PR

Google Finds Ways To Profit From Booking Sites' TV Advertising

The empire strikes back. Google is experimenting with new ways to monetize users who may search for a brand after viewing an online travel agency's TV commercial. The online travel agencies, meanwhile, will continue to look for ways to reduce their dependence on Google.