Best Marketing and Advertising Insights From CEOs of Top Travel Booking Sites
Photo Caption: Understand the future of travel booking.
Skift Take
Skift sat down with 17 online travel CEOs over three months to better understand what matters to them as they look at the future of travel booking. Understand the trends, buy the e-book.
We released our first e-book earlier this month about the Future of Travel Booking -- an unprecedented collection of 17 interviews with the CEOs of virtually all of the world’s top online booking sites, including an extensive, book-only interview with the Priceline Group’s Darren Huston.
Below are quotes from the e-book that address changes in marketing and advertising and how these CEOs and their teams are helping their businesses evolve.
Download the EbookDarren Huston, Priceline Group CEO
Skift: In your third quarter earnings call you talked about the Priceline Group's TV advertising as being a breakthrough because it reduces your reliance on Google. One question I have is do you think that was overstated in terms of reducing your reliance on Google given the amount that you still spend on Google paid search? And the other thing is the TV space is so competitive and now we're seeing that millennials are changing their habits ab
