2014 › October

Conley's focus on the guest gives him an understanding of the peer-to-peer business that few others can lay claim to.

Brands undertaking ambitious roving dining experiences need to reward their audiences for their social engagement to make the trip worth it.

"Customers expect technology to be embedded before, during, and after their stay. They’re not going to thank you for it, they expect it. In the end, technology is not our business."

Marriott shows its lighter side with a new campaign attempting to inject humor, energy and sex appeal into the select service hotel market to attract a broader Millennial customer base.

It's great to see employees getting involved and showing community spirit around their brand. Marriott could also make the campaign more easily accessible and visible than it currently is on its site.

Hertz is innovating standard GPS technology to give travelers the experience they're looking for on a long car ride. The app provides an experience that breathes life into GPS coordinates that will benefit destinations and hotels, as well.

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

If any content site can truly personalize a user experience, it has to be the largest travel content site in the world, right?

Some of these changes are more obvious, but bringing PR into paid advertising is an interesting insight that other destinations likely see happening too.

Making the floor beautiful and more functional for way-finding is a great application of Universal Design principles by Edmonton International. We need more of this thinking in the design of our expanding airport cities. The future of travel is inclusive.