First Free Story (1 of 3)

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here

>> Viator becomes the latest company to suffer data breach: TripAdvisor’s Viator Notifies 1.4 Million Customers about Site and Mobile Data Breach

>> Concur’s future is in the hands of SAP: SAP’s $8.3 Billion Acquisition of Concur Means the Death of the Perfect Trip

>> Expedia gets pushy with new HomeAway partnership: HomeAway Vacation Rentals Get Broader Exposure With Expedia Launch

>> Download Skift’s new free report “The Future of Personalized Marketing in Travel:” Travel Booking Sites Use Big Data to Make Recommendations When They Matter Most

>> OTAs are still popular, but travel agents haven’t been forgotten: Rich Americans and Millennials Haven’t Completely Abandoned Travel Agents

>> In light of Viator’s data breach: The Tech-Driven Smart Trip Has Risks That Not All Travelers Are Ready For

Photo Credit: Smart online travel agencies can serve personalized content when it matters most. John Loo / Flickr