Joie de Vivre Hotels Prioritizes Discovery and Bookings on New Homepage
Photo Credit: Homepage of the new JDVHotels.com. Joie de Vivre Hotels
Skift Take
Travel companies have taken myriad paths toward balancing travel inspiration and bookings. Will too much inspiration detract from the business of transactions? Joie de Vivre Hotels' website redesign is an experiment in finding a proper equilibrium.
Joie de Vivre Hotels (JDV) officially launched its new website, featuring a split-screen homepage offering users two choices to explore, research and book their hotel stay.
Supporting that process, there’s now a much richer level of destination content on JDV's Joyride blog that's integrated into the hotel pages than previously, and more importantly, there are many different click streams to access that content.
For people who know the specific hotel they’re looking for, the navigational interface on the left half of the homepage directs prospective guests immediately to the property of their choice, organized by destination.
The right half of the homepage is what JDV is calling its Explore tool. When you click on that, you’re directed to choose from one of three themes—Interests, Location or Travelers—to help you discover a hotel that fits your travel and lifestyle preferences.
When clicking on Interests, for example, you’re provided with nine further opt
