Let the games begin as the Priceline Group's acquisition of OpenTable, and TripAdvisor's acquisition of LaFourchette officially place restaurants firmly in the "travel" space in terms of mindset. Yelp anyone?
And then there were six.
The Priceline Group officially completed its $2.6 billion acquisition of OpenTable, which becomes the sixth high-profile brand within the group, joining Booking.com, Priceline.com, Agoda, Kayak and RentalCars.com.
“OpenTable is a premium online brand with significant global potential and we couldn’t be more excited to welcome the team to The Priceline Group family,” said Darren Huston, CEO of the Priceline Group, July 24. “We look forward to supporting OpenTable’s growth, through both enriched restaurant partnerships and innovative experiences for our collective customers.”
As with the Priceline Group’s other brands, OpenTable will be managed independently, and its current management will stay in place. OpenTable will continue to be headquartered in San Francisco.
The closing of the transaction came one day after TripAdvisor revealed plans to focus on expanding internationally its own restaurant reservations platform, LaFourchette.
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Photo credit: The OpenTable iOS app. Skift