Skift Take

This is arguably our most original contribution to the world of travel since Skift launched, and we're excited to share it with the world: A new model to look at the new generation of travel consumer, and opportunities for travel brands to target them.

Our twice-monthly Skift Trends Report series takes a deep dive into industry trends across various sectors of travel.

With our latest report, The Rise of the Silent Traveler: Reaching Out to the Mobile-First Travel Consumer, Skift is proposing a brand new model for looking at the mobile-first travel consumer.

The silent traveler is the consumer who turns to his mobile device first, seeking a solution to in-trip challenges that used to be the primary domain of customer-service staff. In this report, we examine the changes that customers like this are creating across numerous verticals in the industry — and we look at the important opportunities they present to travel brands that can adapt to their dynamic and evolving expectations.

  • The silent traveler defined: who they are, what they want, how they travel.
  • How brands respond to the silent traveler: from technology to customer-service strategies, how the industry is reaching out to the digitally savvy and self-reliant consumer.
  • New approaches to the brand-consumer conversation: the silent traveler isn’t so silent, after all.

This report is sponsored by Egencia.egencia_logo_RGB

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The first four pages of the 22-page report, including the Executive Summary and Table of Contents, are embedded below:

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About These Reports

This is twentieth in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year — direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact me at ra AT

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Tags: silent traveler

Photo credit: The Rise of Silent Traveler, a new model to look at the new generation of mobile-first travelers. Getty Images

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