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Our twice-monthly Skift Trends Report series takes a deep dive into industry trends across various sectors of travel.

The latest report in the series, The Changing Business of Summer Travel launches today.

The key summer travel season has arrived, bringing with it the promise of robust revenue and increased guest traffic for travel and tourism businesses.

Projections and surveys indicate the 2014 summer travel season will be a banner year for revenue, volume and traveler optimism. It’s a crucial time to capitalize on the travel trends that have been observed in the past six to 12 months, as the majority of American adults plan to take a leisure trip during the summer travel season.

It’s a very good time to be in the U.S. travel industry, with summer forecasts looking sunny–by every measure. Here’s what you need to know about the summer travel season to make successful decisions for your business.

  • Peak consumer confidence drives pricing power this summer.
  • Experiential content is a requirement for sophisticated consumers.
  • Affluent travelers remain a powerhouse of travel spending, especially during peak season.

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The first four pages of the 19-page report, including the Executive Summary and Table of Contents, are embedded below:

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About These Reports

This is the nineteeth in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year — direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact me at ra AT

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Photo Credit: Summer beach scene. davitydave / Flickr