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Trivago to Launch Hostel and Shared Room Search

Skift Take

Trivago’s new shared-room search reflects the born-again trendiness of hostels — which are no longer called youth hostels — and apartment shares. and Kayak already have it, and others will add it.

— Dennis Schaal

Trivago, the Germany based metasearch site that’s been advertising heavily in the U.S., next week plans to debut globally a feature enabling users to focus their search on shared rooms.

The feature will be displayed prominently on the search results page under the price slider when bargain-hungry users sort the hotel search by price or when they set the price slider to $50 or less.

In both cases, they will see the option to “view deals for shared rooms.”


Introduction of the feature admittedly isn’t earth-shattering in itself by any means, but reflects the increasing popularity of alternatives to traditional hotel stays — including hostels, apartment shares, apartment hotels, vacation rentals and other twists on the traditional hotel stay.

For example, in addition to category-leader Airbnb’s assortment of accommodations, apartments are Flipkey’s fastest-growing category. ┬á, a vacation rental site in China with some parallels to Airbnb, just raised $100 million.’s hotel choices in New York City now include “shared-bath hotels.” And, and Kayak already include a filter for hostels, which are attracting guests of diverse demographics.

Trivago’s new shared-room search reflects this demand for alternatives to the traditional hotel stay.

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