Fairfield Inn’s Attempt to Share Career Advice to Millennial Business Travelers
Photo Credit: Kane Sarhan is founder of Enstitute and one of the program ambassadors for Everyday Connect. YouTube / Fairfield Inn & Suites
Skift Take
Content marketing is a major opportunity for brands to gain an audience outside of their specific product, but Fairfield Inn's message veers too far away from its customer base for the project to gain traction.
Fairfield Inn & Suites is reaching out to millennials with a career-oriented campaign aimed at celebrating innovators and their mentors.
The campaign both celebrates young entrepreneurs and turns to social media to crowdsource additional career advice.
Four featured mentors, all founders found on Forbes 30 Under 30 list, share 30-second c
