First read is on us.

Subscribe today to keep up with the latest travel industry news.

Best Travel Ads This Week: Dolphins, Paper Mache Pandas and More


Skift Take

Being able to tell a short story and relay emotion in less than 90 seconds is an art, one which travel companies are constantly trying achieve in order to build brand and acquire customers.

This week's roundup of travel ads each show a product, from a hotel to an airline, from a specific creative perspective. The result is a series of engaging ads that make the mind thing more about the story than the product itself.

FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

Hostelworld's new campaign asks viewers about their last adventure while teasing them with images  of the world's most famous attractions including Times Square, the Taj Mahal, Christ the Redeemer statue, and Loi Kathrong.

This creative, borderline creepy, video from Atlantis The Palm in Dubai portrays a bird migration only to later the reveal the objects as people flocking from around the worlrd to the luxury resort.

Asiana Airlines highlights the very luxurious features on its new 380 aircrafts, making the experience look more a hotel stay than a long-distance flight. The ad appeals especially to female business travelers, a growing demographic that travel companies are starting to woo with tailored products.

Cathay Pacific's adorable new ad is part of a global art exhibit in which 1,600 paper-mache pandas, created by French artist Paulo Grangeon, visit 10 landmarks in Hong Kong before resting at creative hub PMQ.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Tourism

America's National Parks May Face Summer Worker Shortage

The U.S. National Parks Service hasn't seen staffing increase in tandem with surging visitation at many locations. The Trump's Administration's rescinding of job offers to temporary workers, plus other actions, may compromise the ability of rangers to manage crowds this summer.