JetBlue Balances Creation of New Mint Business Class with Perks in Coach
Photo Credit: A passenger in a so-called private suite, which is part of JetBlue’s new Mint service. JetBlue
Skift Take
JetBlue's Mint business class should prove to be very popular, and there are enough improvements in the rest of the plane to ensure that the airline's existing customer base won't get alienated. Still, it remains to be seen how long JetBlue will keep Mint at its current price points, and whether the service will be an economic success.
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JetBlue modestly debuts its Mint business class service on June 15 with a 9:30 a.m. flight on a new A321 from JFK to Los Angeles, and so begins a new era in the airline's existence and a delicate balancing act as the carrier tries hard not to alienate the passengers toward the back of the plane.
The service, currently selling for $599 to $999 one way, starts with just one daily flight and is expected to ramp up to seven by the end of the 2014. JFK to San Francisco service will debut in late October, and will increase to five by the end of the year, JetBlue says.
It should be a great ride. Skift tried out Mint service at JFK June 10, although the A321 remained parked at the gate. The co
