Digital Video Is the Fastest Growing Format for Travel Marketing

Samantha Shankman

May 22nd, 2014 at 7:00 AM EDT

Photo Credit: A screenshot of the Four Seasons' well-designed website on an iPad. PlaceIt.net

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Video is emerging as a powerful platform across industries and news, but travel, with a heavy focus on visuals and experience, is particularly well-suited for the format.

Digital video is one of the fastest growing formats for travel industry marketers in 2014. According to eMarketer's report "The U.S. Travel Industry 2014: Digital Ad Spending Forecast and Trends," digital video is expected to account for up to 30 percent of marketers' total digital budgets b

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