2014 › April

Tourists from Switzerland, Australia and the United Kingdom have the largest vacation budgets, according to TripAdvisor's TripBarometer survey. U.S. travelers are fifth and Chinese travelers aren't in the top 10 on an individual basis.

Visuals are better than words when it comes to relaying a universal message, but it takes a creative idea and an even better production team to pull off well.

For the average consumer 'green' went by the wayside when the economy slumped. Now carbon credits have become something travel providers do in the background.

The best travel ads are the ones that indulge the imagination and call on our romanticism with travel instead of focusing on today's obsession automation and mobile.

HomeAway is not about to be another Booking.com, but Google is going to get a new and large global customer when the vacation rental site ramps up its search engine marketing, probably next year.

HomeAway's pay-per booking model is picking up steam, given the relatively large numbers of listings to date, but the vacation rental company is definitely in transition mode with lots of uncertainty about the outcome.

People love to search for tours and activities on their mobile phones while on vacation. TripAdvisor is going after this market, and could give the Viators and GetYourGuides formidable competition.

It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.