How Tech Changes Everything: Sabre Employees Live Tweeting Their IPO With Its Own Hashtag
Skift Take
Today is a big day in travel industry geek news with travel software and data company Sabre Corp debuting on the NASDAQ stock exchange early this morning.
The company raised $627 million in its IPO and stocks priced at $16 a piece on Wednesday were up 6.6 percent to $17.06 before noon.
But before shares even had a chance to rally, Sabre employees around the the world were tweeting their excitement with glasses of champagne, balloons, and their name up in lights on the NASDAQ MarketSite, all with their own hashtag "#SabreIPO"
The company told us: "Social activity by employees was purely organic. There was no initiative or instruction by management. Our employees are excited about the IPO!"
The tweets below give readers a glimpse at the excitement in New York, Dallas, and Rome.
Sabre's digital content strategist is excited to see his name on the NASDAQ MarketSite:
Highlight of my day / week / (and possibly) year. Thanks again @NASDAQOMX! | #SabreIPO pic.twitter.com/4fpOsRRAMz
— Kevin Carrillo (@KevinLCarrillo) April 17, 2014
Sabre president and CEO Tom Klein shares photos of the big day:
#Sabre team very excited and getting ready for today’s big event! #SabreIPO
— Tom Klein (@tomkleintk) April 17, 2014
[#SabreIPO] Great talking with the @CNBC team about our official public listing via @NASDAQOMX pic.twitter.com/Y72CWfxEvF
— Tom Klein (@tomkleintk) April 17, 2014
The global communications specialist holds up a glass of champagne:
Cheers to @Sabre_Corp and a great #SabreIPO! @tomkleintk pic.twitter.com/FMONnb4nc7
— Marielle Rodeheffer (@MarielleDR) April 17, 2014
Even Sabre's Rome office got in on the fun:
#SabreIPO celebration in #Rome office! #proud #orgogliosi pic.twitter.com/NqZLM8yHAS
— Cristina Marchionne (@CrixMC) April 17, 2014
Some had to celebrate while still on the grind:
https://twitter.com/CDABOAT/status/456807203974815744
And this employee was documenting the day at Sabre HQ:
https://twitter.com/mymini4/status/456800826585907200