Support Skift’s Independent JournalismMake a Contribution Now
Extreme Hotels, a new concept from the Extreme Sports Channel, will open its first hotel in Sochi, Russia, on the site of the Winter Olympic Games 2014, in 2015.
Owned by Rosa Khutor Ski Resort Development Company LLC, the 209-room Extreme Hotel will be located at the foot of the Alpine Ski slopes and adjacent to the Rosa Khutor Extreme Park, both developed for the Winter Olympic Games.
London-based hotel specialist architect and interior designer Dexter Moren Associates has been appointed to design the Extreme Hotel in Sochi, which will be inspired by sports, fashion, art and music.
CEO of Extreme and founder of the Extreme Sports Channel Al Gosling said: “We are creating an original hotel offering that resonates with travellers who crave a getaway geared to their high-octane pursuits and the lifestyle. Once delivered we will have created a great destination to not only do the sports but everything else that makes your stay unforgettable, the people, the party, the experience. You may not remember but you will never forget”.
Director at DMA Jacqui Kirk added: “Our brief is to translate the globally renowned Extreme brand and bring it to life within a hotel context. Working together we are creating a completely immersive space which pushes the boundaries of a conventional hotel towards a much more dynamic offering. Within the hotel the user can define their stay and the way they use the space”.
Instead of a traditional lobby, the Extreme hotel will feature an open plan cafe zone, bar and dance floor, while guest rooms will have bed mounted on casters that can be moved around.
Two additional Extreme Hotels are currently under construction, in Cape Verde and Andermatt, Switzerland, and in total, there are nine in the pipeline.
Future Extreme hotels are being planned in Europe, Africa and Middle East.