8 Digital Trends We’re Tracking at Skift This Week
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.
- There's little competition for the best travel brand on Instagram: The Most Popular Tourism Photos on Instagram All Come From Australia
- Local transit tries to supply riders' with branded content: Scottish Bus Service Streams Content Directly to Riders’ Devices with New App
- Travel brands tap into the power of the second screen: Travelocity’s Roaming Gnome Embarks on College Basketball Tour with ESPN
- Travel brands tap into the power of the second screen: Priceline Pokes Fun at Super Bowl Ads by Speeding Them Up on Vine
- Airports use current events to engage flyers in a playful way: Denver and Seattle Airports Talk Trash on Twitter Before Super Bowl Sunday
- Travel brands are pushing their own TripAdvisor reviews: Puerto Rico Tourism Campaign Looks to TripAdvisor to Build Trust
- Hotels aim to improve guest experience with new apps: Smartphones to Replace Room Keys at Some Starwood Hotels
- Hotels aim to improve guest experience with new apps: This App Is Like a Remote Control for Your Hotel’s Concierge
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Hotels
Coldplay Effect? High Prices, Full Rooms at Mumbai Hotels
Mumbai hotels' performance in January shows that the hotel industry continues to gain from events. One trend to watch: The big drop in new hotel signings across India.
Airlines
Emirates Bets on Cambodia as Chinese Travelers Stay Away
Emirates sees big potential in Siem Reap, with a new route from Dubai starting in June. The same cannot be said for Chinese airlines, who have all but abandoned the Cambodian city.
Luxury
Skiing Is Obscenely Expensive. The Resort That Makes a $329 Lift Ticket Feel Worth It
Deer Valley is offering a masterclass on how to justify a premium price point, and making sure that expansion narratives map to emotional needs and guest benefits. It is a great example of luxury brand strategy, executed well.
Online Travel
Banks and Credit Card Companies Are Shaking Up Travel - 3 Key Takeaways
Travel loyalty programs have lost their spark. Banks and credit cards are seizing the opportunity and launching their own platforms.