2013 Archives
Travel warnings, alerts, and emergencies: How the U.S. decides it’s too dangerous to go
The State Department is implicit in its intent to keep warnings politically neutral, but their alerts, often picked up by other governments, carry heavy implications for the targeted country.
We have the most adorable ad campaign of 2013: Shetland ponies in cardigans
Top that, Koala bears!
Rafat Ali |
The coming airline fees every traveler should know about in 2013
The airlines have pretty much settled on most of the kinds of ancillary services they want to charge you for, and now it's all about marketing experts and revenue managers figuring out new ways to get you to pay for them, or to hand them out for "free" to their most loyal customers.
Dennis Schaal |
Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign
Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.
Athens Airport saw a 10 percent drop in passenger traffic in 2012
International passenger traffic dropped more steeply than domestic numbers as Greece’s largest industry took a hit to its sun soaked image amidst political and financial struggles.
Natalie Weeks |
Delta tries to refresh fleet with $1 billion worth of yesterday’s aircraft
Delta is pursuing a maverick plan in bargain-shopping for single-aisle aircraft to replace its even older jets. There will be no advertising about having the youngest fleet in the industry.
Andrea Rothman and Mary Jane Credeur |
Abu Dhabi’s redesigned tourism website flourishes after adding social and translated content
Abu Dhabi is a perfect case study of the benefits, and frankly the necessity, of taking outdated tourism information into today’s global digital content world, one that the industry is slowing adapting to.
The inexorable decline of loyalty in travel
As consumers use online and mobile tools to jump across all kind of industry-defined value chains, loyalty programs are becoming outdated and need a wholesale rethink.
Rafat Ali |
JetBlue is very tardy, but finally working on mobile boarding passes
JetBlue has been lagging in the mobile arena, and is therefore playing catch-up on mobile boarding passes and Apple Passbook, which competitors introduced months ago.