Skift Take

Top that, Koala bears!

Earlier today we mentioned a new “ad campaign” that VisitScotland has just started, a photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans. These ponies-in-cardigans meme launches the “Year of Natural Scotland 2013” this year for the tourism board, and are very likely to be a hit for their adorableness factor.

» Get your daily dose of Skift: subscribe to our newsletterRSSTwitter or Facebook.

So as a public service to brighten up the rest of your crappy day, here’re the eight photos  of Fivla and Vitamin, wearing jumpers made of Shetland wool created by local Shetland knitter Doreen Brown, of Shetland Collection.

shetland-ponies-cardigans

shetland-ponies-cardigans2

shetland-ponies-cardigans3

shetland-ponies-cardigans4

shetland-ponies-cardigans5

shetland-ponies-cardigans6

shetland-ponies-cardigans7

shetland-ponies-cardigans8

 

All photos courtesy VisitScotland blog.

smartphone

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: visitscotland

Photo credit: Sheland ponies in cardigans, soon to be superstars if the Internet behaves according to plan. Rob McDougall / Visit Scotland

Up Next

Loading next stories