2013 Archives

Tourism

CEO of New York City's Tourism Board Resigns, With New Mayor Coming In

While New York City has had a huge uptick of tourists during the Bloomberg administration, exponential growth in visitors may be peaking, and the new CEO of NYC & Company will have to develop more creative pitches to attract international visitors -- especially from the emerging Asian markets.
Airlines

Skift Q&A: JetBlue's Marketing Guru on Going Viral and Airborne Indignities

JetBlue doesn't want to be JCPenney. The airline certainly wants to attract more business travelers, but it adamantly seeks to ensure that changes don't come at the expense of its leisure traveler customer base. The balancing act will gradually become more of a challenge as Mint service expands, but it isn't a huge issue for the moment.
Online Travel

15 Most Popular Photos of U.S. National Parks on Twitter in 2013

The national park service would be wise to embrace social media's sharing capabilities to the greatest extent it can. Repeat visitors are its best ambassadors, and amplifying their voices via social and mobile is a cheap and easy way to spread the word.