While New York City has had a huge uptick of tourists during the Bloomberg administration, exponential growth in visitors may be peaking, and the new CEO of NYC & Company will have to develop more creative pitches to attract international visitors -- especially from the emerging Asian markets.
As the new Mayor comes into New York City at the start of 2014, a new administration is shaping up. With that comes changes to NYC & Company, one of the biggest and most high-profile tourism boards in the country. The current CEO and president of NYC & Co George Fertitta, who has been at the helm for more than seven years, is resigning. The marketing organization has appointed Fred Dixon, current EVP for market development, as the interim CEO starting Jan 1, 2014.
The organization will search for a new CEO, and will work with the incoming mayoral administration to start that search.
New York City is aiming to get over 55 million tourists to visit the city in 2014, after a predicted 54.3 million visitor count for 2013. That’s not much of a jump year over year, but New York’s tourist potential as is may be peaking and the new incoming Mayor Bill De Blasio and the new CEO of NYC & Company will have to develop more creative pitches to attract international visitors — especially from the emerging Asian markets.
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