New Skift Report: The Rise of Destination Marketing Through Movies and TV
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- "The Hunger Games" helped a remote North Carolina forest increase its visits by 31% in one year.
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- Virginia stood in for multiple U.S. destinations in "Lincoln" and used the film sets to market the state.
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- After "In Bruges," the city plotted filming locations with a gun icon, and mixed in traditional tourist attractions on this map.
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- For the film "Last Vegas," the Aria Hotel worked with filmmakers on every aspect of the filming, and then used the hotel to market the property after the release.
Recently we launched our first subscription service, the twice-monthly Global Trends Report series, focusing on trends across various sectors of travel, from across the globe.
The sixth report in the series is "The Rise of Destination Marketing Through Movies and TV." The destinations and locations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing. Destination marketing organizations are realizing the trend and looking to convert the international attention into travel bookings.
In the following report, we will cover what motivates travelers to visit a destination featured in a movie, how to manage the long-term relationship with a TV series, how to tap into the themes made popular by recent films, and factors to consider before marketing begins.
The first four pages of the 29-page report, including Table of Contents, are embedded below:
About These Reports
This is sixth in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
After you subscribe, you will receive two reports every month, 24 in a year, direct to your inbox. Reports are delivered as a downloadable PDF.
Or you can also download each report a la carte, at a higher price.
You can read more about the trend reports here.
Any and all feedback is welcome. Contact me at ra AT skift.com.
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